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Year: 2022

  1. Emerging Media
  2. In the Press
  3. Innovation
  4. Marketing
  5. Media
  6. Mobile
  7. Search Engine Marketing
  8. Social Media
  9. Technology
  10. Trends

Entering the Tapiocaverse

I write this as I’m heading to Boston to give my first real-world talk in nearly three years, and of course, it’s about the metaverse. The good news is that when my friend running the Magnet Global agency community asked me to give this talk, in part because of musings shared in this very newsletter, I was […]
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  1. Conferences and Events
  2. Innovation
  3. Jobs
  4. Mobile
  5. Professional
  6. Search Engine Marketing
  7. Technology
  8. Tools and Tips

Your Calendar is Your Brand

  One of the stranger Twitter disputes that has somehow kept burning lately has been around the etiquette of using Calendly and other such apps for scheduling meetings. There’s an anti-Calendly faction out there that hates receiving Calendly links. The one person I connected with who was most offended by me offering a link to my Calendly calendar […]
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  1. Blogging
  2. Campaigns
  3. Columns
  4. Emerging Media
  5. In the Press
  6. Media
  7. Newsletter
  8. Public Relations
  9. Social Action
  10. Trends

TV, the Metaverse… and Books

  Ever since attending NBCUniversal’s ONE22 developer conference this week where they made their case for how they’re ushering in the future of TV, entertainment, and advertising, I’ve wondered what it meant for all kinds of media traditional and emerging. At the same time, I’m prepping a talk – my first solo address in-person since 2019 – […]
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  1. Emerging Media
  2. In the Press
  3. Innovation
  4. Marketing
  5. Media
  6. Mobile
  7. Professional
  8. Research
  9. Search Engine Marketing
  10. Social Media
  11. Technology

SXSW 2022 — Return of the Marketer Misfits

  2009 called. It wants its SXSW back. Thank goodness. First, a quiz… How many of these criteria apply to you? Pre-MySpace, you were on Friendster, maybe SixDegrees. Perhaps you were even on a BBS (or at least know what it stands for). You started blogging around 2003-2006. By 2006-2007, you were tinkering with Facebook […]
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  1. Advertising
  2. Community
  3. Conferences and Events
  4. Emerging Media
  5. Games
  6. Marketing
  7. Mobile
  8. Search Engine Marketing
  9. Social Media
  10. Technology
  11. Trends

Serial Smörgåsbord

  Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]
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  1. Campaigns
  2. Columns
  3. Emerging Media
  4. In the Press
  5. Innovation
  6. Marketing
  7. Media
  8. Mobile
  9. Newsletter
  10. Research
  11. Search Engine Marketing
  12. Shopping and Retail
  13. Social Media
  14. Technology
  15. Trends

Meta the Immortal

  “Facebook is dying.” That was the subject line of Protocol’s recent Source Code newsletter that led with the headline, “It’s the beginning of the end of Facebook.” My father died last year, and if he looked as good as Facebook does right now, I don’t think any doctors would have been calling my family telling us […]
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