The phone rings. It’s a vaguely familiar voice saying there’s a possum in your kitchen, or your car’s about to be towed, or someone found your doll collection. At the end, there’s some reference to pizza. That’s it. The call’s courtesy of a DiGiorno pizza MySpace page that presents The Ditcher, and it’s one of […]
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H&R Block Social Media Profiled in WSJ
Last month, I offered a profile of a campaign I’ve worked on for H&R Block (“Do Tax Prep and Social Media Go Together?“). Given that respondents appreciated the sharing, I’ll post a follow-up courtesy of the campaign’s coverage in the Wall Street Journal. (I try not to be too insular, but it’s great to be […]
Read MoreDo Tax Prep and Social Media Go Together?
The post starts with a question for two reasons: 1) There’s a disclaimer: my agency, 360i, has been working on the emerging media strategy for the campaign described below in conjunction with other agencies and of course everyone at H&R Block. 2) I’m genuinely curious for your feedback. Rip it, praise it, comment on it, […]
Read MoreI’m a Talking Stain!
This Tide promotion took a few tries to get right and it’s still far from perfect, but I’ve finally completed my audition for the part of the talking stain: Though it wasn’t a perfectly seamless experience, it was a clever execution and a lot of fun, so kudos on Tide and Oddcast for pulling it […]
Read MoreViral Personalization with Dexter
I love these personalized viral campaigns. I’m also how long we’re going to keep seeing these until they jump the shark (a euphemism which has itself jumped the shark). The latest: Dexter on Showtime. My sister keeps telling me this is the best show I’m not watching. I started watching Mindfreak because of A&E’s viral. […]
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