Search results for “Issue 46”

Here’s the message I shared with the Serial Marketers community this week: Hey everyone, it’s been a trying several days for many of us in the States, and also for our friends connected to us around the world. The murder of black Americans, followed by many instances of physical attacks…

If you can’t trust Pokémon, who can you trust? As I get through Pokémon Shield on Nintendo Switch, there’s a line in the game that bothers me. It’s a line that reminds me of too many marketing pundits on Twitter. For those who never had a Pokémon obsession, or who…

“No!” you’re screaming. “This guy bakes one loaf of bread, and now I’m getting the ‘what marketers can learn from bread making’ column?” Kind of. I baked bread for three days straight. What kind of madman writes a column after just one loaf? What does this all mean for marketing?…

Serial Marketers, the community I founded in July 2018, passed the 1,000-member milestone several days ago. The round number feels good. Growth is validating, especially when I see that people are posting more than 500 messages weekly as posts and private messages, and the participation keeps increasing. Here’s what matters…

We are at the start of what I fear will be a paradox in hiring. The economy will grow. Jobs will come back. Unemployment will reach the single-digits and perhaps rival the trend we saw over the 10 years leading into the pandemic. All of that might take too much…

When I read Richard Koch’s book The Natural Laws of Business 20 years ago, I was drawn to how he would invite the smartest people he could find over for dinner and discuss any topic he wanted to learn more about. He called this his personal university. I got to summon a…

With apologies to W.S. Gilbert and Arthur Sullivan Song: Work-from-Home Professional I am the very model of a work-from-home professional, Each morning light I dawdle to my Ikea confessional, I know the kings of Twitter, and I quote their spats historical, From Conways George to Kellyanne, they all can sound deplorable.…

Dear Subscriber, You may be aware that there is an international pandemic that is affecting business as usual. For months, it was said to be a bug far less deadly than the flu. The most vocal people saying that were several prominent elected officials, certain television personalities, and my father…

How strange is it that the one thing we need to do right now is also what can kill us? Breathe. I’m adapting day by day, working on some new projects. I thought I’d be getting some face-time with these companies. Now it’s all Slack and Hangouts and Zoom. I’m…

I published much of this week’s column initially on LinkedIn, as I couldn’t wait until today to share some thoughts on Netflix’s risqué Twitter post from last week: “what’s something you can say during sex but also when you manage a brand twitter account?” A lot of the responses from other brands were…