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Journey > Destination

“Are we there yet?” Traveling through the South with my seven-year-old daughter this summer, she didn’t ask the question that often. Sure, she’s a patient kid, but she’s also quick to appreciate how much our adventures were about the journey and not the destination. I wrote about some of the destination highlights last week, but as […]

Written by David Berkowitz September 23, 2021October 1, 2021

Blogging
Community
Culture
Personal
Social Action
Travel

We’re Bouncing into Graceland

“The Mississippi Delta was shining like a National guitar.“ Before Labor Day, I spent the better part of a week traveling down South with my seven-year-old daughter. We masked up, flew into Memphis, and drove through Arkansas after a quick Mississippi detour. While I was slow to respond to emails during that stretch, and I […]

Written by David Berkowitz September 15, 2021September 15, 2021

Blogging
Food and Drink
Health and Science
Newsletter

To a Fruitful Year

Happy New Year, or Happy Back-to-Schoolyear, or Happy Unofficial Start of Fall or Spring (depending on your hemisphere). Millions of people around the world this year are celebrating the start of a new year this week. It also comes after hundreds of millions of Americans acknowledge an unofficial end of summer, and this coincides […]

Written by David Berkowitz September 9, 2021September 9, 2021

Advertising
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In the Press
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Media
Professional
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Tools and Tips

Your Best Marketing Advice

What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]

Written by David Berkowitz August 27, 2021August 27, 2021

Innovation
Jobs
Marketing
Professional
Social Action
Tools and Tips

20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Blogging
Books
Culture
Marketing
Research
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Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Culture
Marketing
Public Relations
Social Action

Cinco de Marketingo

Today’s edition might be awkward. I’m American and write for a largely American audience. Why risk the cultural appropriation here with a Cinco de Mayo allegory? Because the holiday was already appropriated, crushed, swirled around in a keg-sized margarita machine, and poured out in Texas-sized goblets here in America. It’s a bigger holiday (and […]

Written by David Berkowitz May 5, 2021May 5, 2021

Conferences and Events
Fun
Games
Marketing
Trends

The Queens of Authenticity

It’s March now, and for me, that means one thing: It’s no longer Esports & Gaming Week. Last week’s series was one that came together faster than most events I’ve been a part of, which is all the crazier in that The Consumer Engagement Company CEO Zachary Rozga roped in about 20 speakers in a matter of weeks. I’d […]

Written by David Berkowitz March 3, 2021March 3, 2021

Marketer Quiz

The 18 Types of Startup Marketers Take our personality test to find out which type of Startup Marketer best fits your character. Get detailed results and descriptions of all your individual personality traits at the end. The 18 Types of Startup Marketers by David Berkowitz – Principal, Serial Marketer This personalty test is based on […]

Written by alastair November 20, 2020November 26, 2020

Press

Press First, an overview: I’ve been quoted in The Wall Street Journal, The New York Times, Associated Press, New York Post, ABC News, CNN, USA Today, Mashable, and dozens of other outlets. Advertising Age named me one of the “25 Media People You Should Follow on Twitter” – an accolade echoed by Adweek, PR Week, […]

Written by alastair November 18, 2020October 12, 2021

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