Newsletter One Word, Two Audiences Are you for defunding the police? I don’t really need to know, and I won’t have any answers for what to do about it. This isn’t a conversation about politics or societal issues. Let’s talk about language though. And marketing. We’re at an unusual moment where “defunding the police” is a weapon used by both […] Written by David Berkowitz June 14, 2020November 26, 2020
Newsletter Black Lives Matter Here’s the message I shared with the Serial Marketers community this week: Hey everyone, it’s been a trying several days for many of us in the States, and also for our friends connected to us around the world. The murder of black Americans, followed by many instances of physical attacks and arrests on the press, […] Written by David Berkowitz June 14, 2020November 26, 2020
Newsletter That Peeving Pikachu If you can’t trust Pokémon, who can you trust? As I get through Pokémon Shield on Nintendo Switch, there’s a line in the game that bothers me. It’s a line that reminds me of too many marketing pundits on Twitter. For those who never had a Pokémon obsession, or who never endured the Pokémonophilia of […] Written by David Berkowitz May 20, 2020November 26, 2020
Newsletter Inspiration When You Yeast Expect It “No!” you’re screaming. “This guy bakes one loaf of bread, and now I’m getting the ‘what marketers can learn from bread making’ column?” Kind of. I baked bread for three days straight. What kind of madman writes a column after just one loaf? What does this all mean for marketing? Here are five bread-baking lessons […] Written by David Berkowitz May 17, 2020November 26, 2020
Newsletter A Grand Milestone for Serial Marketers Serial Marketers, the community I founded in July 2018, passed the 1,000-member milestone several days ago. The round number feels good. Growth is validating, especially when I see that people are posting more than 500 messages weekly as posts and private messages, and the participation keeps increasing. Here’s what matters a lot more than any […] Written by David Berkowitz May 17, 2020November 26, 2020
Newsletter Divergent Thinkers Needed (not Wanted) We are at the start of what I fear will be a paradox in hiring. The economy will grow. Jobs will come back. Unemployment will reach the single-digits and perhaps rival the trend we saw over the 10 years leading into the pandemic. All of that might take too much time for job seekers who […] Written by David Berkowitz April 30, 2020November 26, 2020
Newsletter How to Build Online Communities When I read Richard Koch’s book The Natural Laws of Business 20 years ago, I was drawn to how he would invite the smartest people he could find over for dinner and discuss any topic he wanted to learn more about. He called this his personal university. I got to summon a personal university in front of […] Written by David Berkowitz April 19, 2020November 26, 2020
Newsletter The Very Model of a WFH Professional With apologies to W.S. Gilbert and Arthur Sullivan Song: Work-from-Home Professional I am the very model of a work-from-home professional, Each morning light I dawdle to my Ikea confessional, I know the kings of Twitter, and I quote their spats historical, From Conways George to Kellyanne, they all can sound deplorable. I’m very well acquainted too […] Written by David Berkowitz April 19, 2020November 26, 2020
Newsletter Here to Serve You During COVID-19 Dear Subscriber, You may be aware that there is an international pandemic that is affecting business as usual. For months, it was said to be a bug far less deadly than the flu. The most vocal people saying that were several prominent elected officials, certain television personalities, and my father – a retired physician. Given […] Written by David Berkowitz March 26, 2020November 26, 2020
Newsletter Breathe How strange is it that the one thing we need to do right now is also what can kill us? Breathe. I’m adapting day by day, working on some new projects. I thought I’d be getting some face-time with these companies. Now it’s all Slack and Hangouts and Zoom. I’m working on ideas for a […] Written by David Berkowitz March 20, 2020November 26, 2020
