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Press

Press First, an overview: I’ve been quoted in The Wall Street Journal, The New York Times, Associated Press, New York Post, ABC News, CNN, USA Today, Mashable, and dozens of other outlets. Advertising Age named me one of the “25 Media People You Should Follow on Twitter” – an accolade echoed by Adweek, PR Week, […]

Written by alastair November 18, 2020October 12, 2021

Bylines

BYLINES I have been published in Advertising Age, Adweek, Mashable, iMedia Connection, The Economist, MediaPost, DM News, VentureBeat, eMarketer, The Indian Economist, and other publications. Here’s a review of some recent bylines I’ve written, even if the bylines go much further back than what’s listed here. Recent 2019 2018 2017 2016 2015 2014 2013 2012 […]

Written by alastair November 18, 2020October 12, 2021

Technology

The Devil in Halo’s Details

“That devil box tells you nothing but lies!” — Mama Imelda in Coco Amazon’s Halo isn’t a devil box, and it seemed to be mostly honest with me (too honest at times), but I sent it packing anyway. As I write this, my Halo is somewhere between my home in New York and wherever UPS is returning it. […]

Written by David Berkowitz October 19, 2020November 26, 2020

Social Media

The Clubhouse Dilemma

I’ve been itching to write a piece about my early foray into Clubhouse, the “it” app that launched out of Silicon Valley this spring and has become the most coveted ticket since someone on Netxdoor said there were 10 containers of Lysol Wipes at the Walgreens on 28th and Park this April. And then came The Social Dilemma, that […]

Written by David Berkowitz September 26, 2020November 26, 2020

Newsletter

What’s Better Than Empathy?

Remember June, when school ended? Remember March, when tens of millions of parents of schoolkids had to figure out how to adapt their schedules and experience to become educators? Remember when we wondered when some kind of normalcy would resume? Yeah, so much for that. Instead of “Back to School,” which millennials like Paul Rudd may not […]

Written by David Berkowitz September 16, 2020November 26, 2020

Newsletter

18 Tips for Building B2B Communities

How have seasoned community builders launched and grown their communities? This was what I sought to answer when creating a talk for Social Media Strategy Summit this month, “How to Build and Run a Successful B2B Community.” While I shared some of my own experience, I mostly deferred to the pros – namely 18 experts […]

Written by David Berkowitz June 24, 2020November 26, 2020

Newsletter

You Can’t Block Black

“Keyword Blocking Hits ‘Black Lives Matter’ Content.” That’s the Ad Age headline from last week that I can’t stop thinking about. The article is about advertisers preventing their ads from running on stories about Black Lives Matter. If you’re not an Ad Age subscriber and want the gist, you can catch Ad Age’s summary or the coverage in Search Engine […]

Written by David Berkowitz June 21, 2020November 26, 2020

Newsletter

One Word, Two Audiences

Are you for defunding the police? I don’t really need to know, and I won’t have any answers for what to do about it. This isn’t a conversation about politics or societal issues. Let’s talk about language though. And marketing. We’re at an unusual moment where “defunding the police” is a weapon used by both […]

Written by David Berkowitz June 14, 2020November 26, 2020

Newsletter

Black Lives Matter

Here’s the message I shared with the Serial Marketers community this week: Hey everyone, it’s been a trying several days for many of us in the States, and also for our friends connected to us around the world. The murder of black Americans, followed by many instances of physical attacks and arrests on the press, […]

Written by David Berkowitz June 14, 2020November 26, 2020

Newsletter

That Peeving Pikachu

If you can’t trust Pokémon, who can you trust? As I get through Pokémon Shield on Nintendo Switch, there’s a line in the game that bothers me. It’s a line that reminds me of too many marketing pundits on Twitter. For those who never had a Pokémon obsession, or who never endured the Pokémonophilia of […]

Written by David Berkowitz May 20, 2020November 26, 2020

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