fbpx
Linkedin Twitter

Year: 2022

  1. Advertising
  2. Blogging
  3. Campaigns
  4. Community
  5. Conferences and Events
  6. Customer Service
  7. In the Press
  8. Jobs
  9. Marketing
  10. Media
  11. Mobile
  12. Newsletter
  13. Professional
  14. Public Relations
  15. Search Engine Marketing
  16. Social Action
  17. Social Media
  18. Technology
  19. Trends

What. A. Year.

  As we wrap up the year and head into the holidays (or deeper into the holidays, for those already celebrating Hanukkah),here are some overdue or additional notes of thanks, in not much of a particular order: Mediaocean: Thanks to the whole team I’ve had the pleasure of working with this year. It’s a phenomenal crew […]
Written by
  1. Emerging Media
  2. Innovation
  3. Jobs
  4. Marketing
  5. Media
  6. Mobile
  7. Professional
  8. Research
  9. Search Engine Marketing
  10. Technology
  11. Tools and Tips
  12. Trends

Is ChatGPT Good for Google?

  “Don’t know about you, but ChatGPT has eliminated like 98% of my Google searches. The remaining 2% is constantly asking what time the local pharmacy closes since 100% of my family are now sick with infections requiring prescription meds.”-Matt Wurst, Web3 and Twitter enthusiast, shared via a tweet, 12/14/2022 My esteemed former colleague Matthew Wurst, […]
Written by
  1. Advertising
  2. Blogging
  3. Campaigns
  4. Columns
  5. Community
  6. Conferences and Events
  7. Emerging Media
  8. In the Press
  9. Innovation
  10. Jobs
  11. Marketing
  12. Media
  13. Mobile
  14. Newsletter
  15. Personal
  16. Professional
  17. Research
  18. Search Engine Marketing
  19. Social Action
  20. Social Media
  21. Technology
  22. Tools and Tips
  23. Trends

Why We All Need Stoppage Time

I was doing yoga at home using a mobile app streamed to my TV this morning, and the naughtier of my cats, Cash, used this as an opportunity to hop on the dining room table. He knows he is not supposed to. I paused my yoga and shooed him off. At the end of yoga, […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Columns
  5. Community
  6. Culture
  7. Emerging Media
  8. In the Press
  9. Innovation
  10. Marketing
  11. Media
  12. Mobile
  13. Newsletter
  14. Professional
  15. Research
  16. Search Engine Marketing
  17. Shopping and Retail
  18. Social Media
  19. Technology
  20. Tools and Tips
  21. Trends

AI Horoscopes and Mirrors

As we get to the final stretch this year, there’s a lot on my mind and a ton to see through, but I will publish when I can and not worry about the set day and time. Thanks for coming along for the ride. Also, if you’re going through stuff, and there’s a lot of stuff out there, […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Community
  8. Culture
  9. In the Press
  10. Innovation
  11. Jobs
  12. Marketing
  13. Media
  14. Mobile
  15. Newsletter
  16. Personal
  17. Professional
  18. Public Relations
  19. Research
  20. Social Action
  21. Tools and Tips
  22. Trends

The Greek Gods of Advertising

  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
Written by
  1. Blogging
  2. Books
  3. Conferences and Events
  4. Health and Science
  5. In the Press
  6. Jobs
  7. Marketing
  8. Newsletter
  9. Personal
  10. Public Relations
  11. Social Action
  12. Social Media
  13. Technology
  14. Tools and Tips
  15. Trends

Single-Handed Constraints

  Last week, my daughter temporarily lost the use of one of her arms, and Twitter found many of its advertisers temporarily pausing campaigns there. Conceptually, they’re related to a broader theme, one that  I explored in a 2020 column, “In a World without Facebook.”  The theme is how to adapt to constraints. The biggest […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Campaigns
  5. Columns
  6. Community
  7. Conferences and Events
  8. Culture
  9. Customer Service
  10. Emerging Media
  11. In the Press
  12. Innovation
  13. Jobs
  14. Marketing
  15. Media
  16. Mobile
  17. Newsletter
  18. Personal
  19. Professional
  20. Public Relations
  21. Research
  22. Search Engine Marketing
  23. Shopping and Retail
  24. Social Action
  25. Social Media
  26. Technology
  27. Tools and Tips
  28. Trends

It’s Always about People

  As I first wrote this, I was returning from a dinner event celebrating the anniversary of a friend’s PR firm. Then, I went on Twitter and saw news story after news story about changes that will affect people’s lives. Those changes are unfolding as I write this now. Twitter sometimes seems like it’s all about […]
Written by
  1. Blogging
  2. Community
  3. Conferences and Events
  4. Culture
  5. Emerging Media
  6. Food and Drink
  7. Health and Science
  8. In the Press
  9. Media
  10. Mobile
  11. Newsletter
  12. Personal
  13. Public Relations
  14. Social Action
  15. Social Media
  16. Travel

On Gratitude

  This week, I celebrated my birthday (yay), participated in a 60-person offsite with my colleagues, hosted a webinar, hosted a community virtual event, celebrated a relationship anniversary, and somehow got a few other things done. Writing a whole bespoke newsletter wasn’t in the cards. But I would like to post a couple of updates. […]
Written by
  1. Blogging
  2. Books
  3. Conferences and Events
  4. Culture
  5. In the Press
  6. Marketing
  7. Media
  8. Mobile
  9. Newsletter
  10. Personal
  11. Public Relations
  12. Research
  13. Social Action

Doing More with Less Ye

  I can’t believe I’m saying this, but the topic we weren’t talking about enough this week at Advertising Week was Ye. I’m throwing up in my mouth. But it’s true. As much as I’d rather talk about a thing else — cookie deprecation, creative optimization, Terry Kawaja’s Streamopoly board — I wish more of us (myself […]
Written by
  1. Blogging
  2. Books
  3. Campaigns
  4. Columns
  5. Community
  6. Conferences and Events
  7. Culture
  8. Customer Service
  9. Health and Science
  10. Marketing
  11. Mobile
  12. Newsletter
  13. Personal
  14. Public Relations
  15. Research
  16. Social Action
  17. Social Media

Atonement and Attention

  Allow me to atone as last week’s holiday and some other obligations delayed this missive’s publication. It’s still a piece I wanted to share. Writing this as I wrapped the Day of Atonement holiday, known in Hebrew as Yom Kippur, I expected to use the column as an excuse to revisit the marketing sins […]
Written by
Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Subscribe

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.

Join Us

© 2018 Serial Marketer. All Rights Reserved

Linkedin Twitter