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I just issued a new press release: “Serial Marketer Welcomes ChatGPT Plus as Virtual Associate, Boosting Marketing Capabilities and Customer Satisfaction” I was tempted to paste it here, but take a sec to read it. I’ll make a cup of ChatGPTea. … Oh, good to have you back. Yes, it was mostly written by ChatGPT. It took […]
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While I had known Scott Monty beforehand (the photo above is from Blog World Expo 2008), my first clear memories of interacting with him stem from CES 2009. He was running social for Ford then, and he somehow got both the CEO and President of Ford to do video interviews with me at some blogger […]
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I was doing yoga at home using a mobile app streamed to my TV this morning, and the naughtier of my cats, Cash, used this as an opportunity to hop on the dining room table. He knows he is not supposed to. I paused my yoga and shooed him off. At the end of yoga, […]
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  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
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  This week, I celebrated my birthday (yay), participated in a 60-person offsite with my colleagues, hosted a webinar, hosted a community virtual event, celebrated a relationship anniversary, and somehow got a few other things done. Writing a whole bespoke newsletter wasn’t in the cards. But I would like to post a couple of updates. […]
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  I can’t believe I’m saying this, but the topic we weren’t talking about enough this week at Advertising Week was Ye. I’m throwing up in my mouth. But it’s true. As much as I’d rather talk about a thing else — cookie deprecation, creative optimization, Terry Kawaja’s Streamopoly board — I wish more of us (myself […]
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  Allow me to atone as last week’s holiday and some other obligations delayed this missive’s publication. It’s still a piece I wanted to share. Writing this as I wrapped the Day of Atonement holiday, known in Hebrew as Yom Kippur, I expected to use the column as an excuse to revisit the marketing sins […]
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  Thanks to our supporter, Bottom Line Having gone to two funerals over the past month, I’ve been forced to confront mortality more than usual lately, so now you’re coming along for the ride. Naturally, on the ride out to the second of the burials, I began to wonder, “Can I get a column out of […]
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As I publish issue 200, six years after starting this newsletter as the monthly-ish Serially Sporadic and four years after taking it weekly, it’s an apt time for time travel. The year was 2013. I had recently wrapped up a seven-year run with my corporate alma mater 360i when my alma mater Binghamton University reached out […]
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