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SXSW 2022 — Return of the Marketer Misfits

  2009 called. It wants its SXSW back. Thank goodness. First, a quiz… How many of these criteria apply to you? Pre-MySpace, you were on Friendster, maybe SixDegrees. Perhaps you were even on a BBS (or at least know what it stands for). You started blogging around 2003-2006. By 2006-2007, you were tinkering with Facebook […]
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Will the Banned Play On?

  It’s another disheartening week in the media. Spotify defends its $100 million investment in Joe Rogan, but libraries and schools across the country are being told or asked to ban books. They’re completely unrelated issues, except for how they’re not. If Spotify were to terminate its contract with Rogan, that would reek of cancel […]
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Berky’s Marketing English – Web3 Edition

  The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]
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Fair Questions

  What is the next generation of marketing leaders curious about? Instead of asking them, they asked me. But I have some questions for them in return. Last week, I joined my alma mater Binghamton University for their Networking Night where students pull up a virtual seat at the virtual tables of real, live alumni […]
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The Art of Clown

  I was talking to a clown the other day, and there’s one thing you need to do when talking to a clown: Take good notes. Within five seconds of her talking about the art of clown — and it is an art form — my gears were turning. The clown, Lindsay, asked me, “You […]
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On Gratitude

  What are you thankful for? I’ve come to realize that so much of what I’m most grateful for has a thread connecting it: I’m most grateful for second chances. It’s so overwhelming when thinking about it, especially while preparing for another Thanksgiving week. There’s a very simple formula for gratitude: Second chances + appreciation […]
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