NEWSLETTER
I publish Serially Marketer Weekly, a newsletter covering topics that illustrate what’s happening at the cutting edge of marketing.
In each edition, you can find news stories, technologies to try out, tips, event recommendations, and jobs.
2024-2025
2023
2022
2021
2020
2019
2018
2017
2016
2024-2025
- 03/11/2025 – Serial Marketer 275: Did AI Write My Book?
- 03/03/2025 – Serial Marketer 274: 5 Reasons to Write a Book (and 6 Not To)
- 01/02/2025 – Serial Marketer 273: How’s Your 2025 So Far?
- 07/08/2024 – Serial Marketer 272: Tsup?
- 05/31/2024 – Serial Marketer 271: Hardware to Nowhere
- 05/03/2024 – Serial Marketer 270: Inhumane on the Train
- 04/23/2024 – Serial Marketer 269: Meet the AI Native Generation
- 04/12/2024 – Serial Marketer 268: The 80-100-20 Rule
- 03/29/2024 – Serial Marketer 267: AI, What Is It Good For?
- 03/22/2024 – Serial Marketer 266: The Future of AI Will Be Ad-Supported
- 03/04/2024 – Serial Marketer 265: When AI Came for Camelot
- 02/23/2024 – Serial Marketer 264: An Open Letter to the Fractional Movement
- 02/02/2024 – Serial Marketer 263: Is Google the New Google Killer (Again)?
- 01/26/2024 – Serial Marketer 262: Win Every AI Argument
- 01/19/2024 – Serial Marketer 261: Demystifying AI (easy, right?)
- 01/12/2024 – Serial Marketer 260: Overheard at CES 2024
- 01/05/2024 – Serial Marketer 259: 2 Types of Marketers
2023
- 12/18/2023 – Serial Marketer 258: The 9 Stages of Coping with Client Loss
- 12/01/2023 – Serial Marketer 257: 3 LinkedIn LifeHacks
- 11/17/2023 – Serial Marketer 256: Culinary Cats and Other DIY GPTs
- 11/03/2023 – Serial Marketer 255: The Cultural Prism
- 11/03/2023 – Serial Marketer 254: Your AI Reading List
- 10/19/2023 – Serial Marketer 253: Imagining the Ad Week Unconference
- 10/12/2023 – Serial Marketer 252: Ditching my X
- 09/21/2023 – Serial Marketer 250: Putting the “AI” in “Rabbi”
- 09/14/2023 – Serial Marketer 249: Hungry for an AI Sandwich?
- 09/07/2023 – Serial Marketer 248:(A)I Wrote a Book
- 08/24/2023 – Serial Marketer 247: What’s up, Docs?
- 08/18/2023 – Serial Marketer 246: The Sound and the Fury
- 08/11/2023 – Serial Marketer 245: Adventures in Tracking
- 07/21/2023 – Serial Marketer 244: The Claude and I
- 07/14/2023 – Serial Marketer 243: Living Life in Hi-Def 4K
- 07/07/2023 – Serial Marketer 242: Threads
- 06/29/2023 – Serial Marketer 241: Do It Anyway
- 06/23/2023 – Serial Marketer 240: Bicoastal Llamas & Strange Tales of AI
- 06/16/2023 – Serial Marketer 239: Me vs. AI: J’s 5 Qs for Marketers
- 06/09/2023 – Serial Marketer 238: Happy Accidents from FOAFing Around
- 06/02/2023 – Serial Marketer 237: The 7 Types of Marketing Intelligence
- 05/25/2023 – Serial Marketer 236: Did We F It All Up?
- 05/19/2023 – Serial Marketer 235: Tales of a Pre-Launch Pivot
- 05/12/2023 – Serial Marketer 234: The Sports-web3-AI Complex
- 05/05/2023 – Serial Marketer 233: Tubby Nugget’s Kindness Crusade
- 04/28/2023 – Serial Marketer 232: Temperature Check
- 04/21/2023 – Serial Marketer 231: On the Road Again
- 04/07/2023 – Serial Marketer 230: Let Freedom Ring
- 03/31/2023 – Serial Marketer 229: FOAF Around & Find Out
- 03/24/2023 – Serial Marketer 228: Screwing with the Bard
- 03/17/2023 – Serial Marketer 227: The Worst Person at SXSW
- 03/09/2023 – Serial Marketer 226: The SXSW We’ve Been Waiting For?
- 03/03/2023 – Serial Marketer 225: Meet Serial Marketer’s New Hire
- 02/24/2023 – Serial Marketer 224: Are These Ad Truths Self-Evident?
- 02/10/2023 – Serial Marketer 222: Agencies on the Oregon Trail
- 02/03/2023 – Serial Marketer 221: The Ghosts of Consulting Past
- 01/27/2023 – Serial Marketer 220: The Timeless Scott Monty
- 01/20/2023 – Serial Marketer 219: You Had One Job (sorry)
- 01/13/2023 – Serial Marketer 218: In Need of a CESta
- 01/03/2023 – Serial Marketer 217: Ready for a big update?
2022
- 12/23/2022 – Serial Maketer 216: What. A. Year.
- 12/16/2022 – Serial Maketer 215: Is ChatGPT Good for Google?
- 12/08/2022 – Serial Maketer 214: Why We All Need Stoppage Time
- 12/05/2022 – Serial Maketer 213: AI Horoscopes & Mirrors
- 11/17/2022 – Serial Maketer 212: The Greek Gods of Advertising
- 11/11/2022 – Serial Maketer 211: Single-Handed Constraints
- 11/04/2022 – Serial Marketer 210: It’s Always about People
- 10/28/2022 – Serial Marketer 209: On Gratitude
- 10/20/2022 – Serial Marketer 208: Doing More with Less Ye
- 10/14/2022 – Serial Marketer 207: Atonement and Attention
- 09/30/2022 – Serial Marketer 206: How Not to Train Your AI
- 09/23/2022 – Serial Marketer 205: OKRs and the Freedom to Fail
- 09/15/2022 – Serial Marketer 204: “Nice to See You”
- 09/09/2022 – Serial Marketer 203: 500 Friends of Mine (and a Few of Ours)
- 08/18/2022 – Serial Marketer 202: A Living Will for Digital Media
- 08/04/2022 – Serial Marketer 201: Do You Take This Brand?
- 07/28/2022 – Serial Marketer 200: The Best Connection Request Ever
or… Memoirs of a Maker - 07/21/2022 – Serial Marketer 199: Is TikTok the New Google?
- 07/15/2022 – Serial Marketer 198: Verses Uni, Meta & Multi
- 07/07/2022 – Serial Marketer 197: All About Mel!
- 06/30/2022 – Serial Marketer 196: Ask an AI — Cannes edition
- 06/23/2022 – Serial Marketer 195: The Anti-Cannes
- 06/17/2022 – Serial Marketer 194: Bookmark This
- 06/09/2022 – Serial Marketer 193: Boiling the Ad Fraud Frog
- 06/02/2022 – Serial Marketer 192: Spring Cleaning
- 05/26/2022 – Serial Marketer 191: Yes, Ads Can Help Change the World
- 05/13/2022 – Serial Marketer 190: Crypto Winter, Creator Summer
- 05/05/2022 – Serial Marketer 189: Covid, and The Connector
- 04/26/2022 – Serial Marketer 188: Freedom & Structure
- 04/21/2022 – Serial Marketer 187: Remembering the Fantastic
- 04/15/2022 – Serial Marketer 186: The Fiddlers of the Endemic
- 04/07/2022 – Serial Marketer 185: Entering the Tapiocaverse
- 03/31/2022 – Serial Marketer 184: Your Calendar is Your Brand
- 03/25/2022 – Serial Marketer 183: TV, the Metaverse… and Books
- 03/18/2022 – Serial Marketer 182: Marketer Misfits Reunite at SXSW 2022
- 03/10/2022 – Serial Marketer 181: Serial Smörgåsbord
- 03/03/2022 – Serial Marketer 180: The Social Theater of War
- 02/24/2022 – Serial Marketer 179: Blue and Yellow
- 02/17/2022 – Serial Marketer 178: This is (One’s Vision for) America
- 02/10/2022 – Serial Marketer 177: Meta the Immortal
- 02/02/2022 – Serial Marketer 176: Will the Banned Play On
- 01/28/2022 – Serial Marketer 175: Berky’s Marketing English – Web3 Edition
- 01/20/2022 – Serial Marketer 174: Fair Questions
- 01/06/2022 – Serial Marketer 173: The Art of Clown
2021
- 12/15/2021 – Serial Marketer 172: Living Fast and Slow
- 12/07/2021 – Serial Marketer 171: The Peak-End Rule
- 12/02/2021 – Serial Marketer 170: Send in the Sondheims
- 11/17/2021 – Serial Marketer 169: On Gratitude
- 11/10/2021 – Serial Marketer 168: The Team Sport
- 11/03/2021 – Serial Marketer 167: Mo’ Meta Blues
- 10/28/2021 – Serial Marketer 166: Facebook, or Change
- 10/21/2021 – Serial Marketer 164: Crawl on Your Belly
- 10/14/2021 – Serial Marketer 164: Job Candidates vs. Job Descriptions
- 10/06/2021 – Serial Marketer 163: The Curse of the Metaverse
- 09/29/2021 – Serial Marketer 162: A Conventional Confessional
- 09/23/2021 – Serial Marketer 161: Journey > Destination
- 09/15/2021 – Serial Marketer 160: We’re Bouncing into Graceland
- 09/09/2021 – Serial Marketer 159: To a Fruitful Year
- 08/25/2021 – Serial Marketer 158: Your Best Marketing Advice
- 08/18/2021 – Serial Marketer 157: What Marketers Can Learn from Afghanistan
- 08/11/2021 – Serial Marketer 156: A Penny for Your Advice
- 08/04/2021 – Serial Marketer 155: Get Out of Here
- 07/28/2021 – Serial Marketer 154: Brand and Deliver
- 07/21/2021 – Serial Marketer 153: On Personality Tests… and Loki
- 07/14/2021 – Serial Marketer 152: Working the Relationship Spectrum, Part II
- 07/07/2021 – Serial Marketer 151: Working the Relationship Spectrum, Part I
- 06/30/2021 – Serial Marketer 150: Aluminum Jaguar Nominations are Open
- 06/23/2021 – Serial Marketer 149: Fewer Characters Welcome
- 06/16/2021 – Serial Marketer 148: The Cats Came Back
- 06/09/2021 – Serial Marketer 147: Baking vs. Cooking
- 05/26/2021 – Serial Marketer 146: 20 Questions
- 05/19/2021 – Serial Marketer 145: Your Marketer Horoscope
- 05/12/2021 – Serial Marketer 144: The Very Model of a WFH Professional, Act II
- 05/05/2021 – Serial Marketer 143: Cinco de Marketingo
- 04/28/2021 – Serial marketer 142: The Turtle and the Heir
- 04/21/2021 – Serial marketer 141: We’re All in the Climate Biz
- 04/14/2021 – Serial marketer 140: The Agony of Resurrection
- 04/07/2021 – Serial marketer 139: From the Shower to the Show
- 03/31/2021 – Serial marketer 138: If You Don’t Know, You Know
- 03/24/2021 – Serial marketer 137: The Good, The Bad, The Krispy
- 03/17/2021 – Serial Marketer 136: The Block before the House
- 03/10/2021 – Serial Marketer 135: Curated Serendipity
- 03/03/2021 – Serial Marketer 134: The Queens of Authenticity
- 02/24/2021 – Serial Marketer 133: A $CMO Coin for Your Thoughts
- 02/17/2021 – Serial Marketer 132: The Artful Catalyst
- 02/10/2021 – Serial Marketer 131: Find. Your. Club.
- 02/03/2021 – Serial Marketer 130: Refer Madness
- 01/27/2021 – Serial Marketer 129: The View from Del Boca Whiska
- 01/20/2021 – Serial Marketer 128: Showing Up
- 01/13/2021 – Serial Marketer 127: How To Be Selfish
2020
- 12/16/2020 – Serial Marketer 126: The Best Time to Start a Community
- 12/02/2020 – Serial Marketer 124: Pessimistic Plea, Optimistic Offer
- 11/18/2020 – Serial Marketer 123: A Golden Age for Agency Bots
- 11/11/2020 – Serial Marketer 122: In 2025, A New Agency Golden Age
- 11/03/2020 – Serial Marketer 121: Lost at a Landmark
- 10/28/2020 – Serial Marketer 120: Letter from a Ghost Town
- 10/21/2020 – Serial Marketer 119: Introducing Serial Marketers Advisors
- 10/14/2020 – Serial Marketer 118: The Devil in Halo’s Details
- 10/07/2020 – Serial Marketer 117: Write What You Don’t Know
- 09/30/2020 – Serial Marketer 116: Service as a Product
- 09/23/2020 – Serial Marketer #115: The Clubhouse Dilemma
- 09/16/2020 – Serial Marketer #114: What’s Better Than Empathy?
- 09/02/2020 – Serial Marketer #113: Not All Heroes Wear Claws
- 08/26/2020 – Serial Marketer #112: The Best Ways I’ve Met People In The Covid Era
- 08/19/2020 – Serial Marketer #111: Letters From A Bee Keeper
- 08/12/2020 – Serial Marketer #110: 25 Hours, 25 Months
- 08/05/2020- Serial Marketer #109: A Product Birth Announcement
- 07/29/2020 – Serial Marketer #108: Human Vs. Event Resilience
- 07/22/2020 – Serial Marketer #107: Don’t Google It
- 07/08/2020 – Serial Marketer #106: How to Give a Virtual Talk
- 07/01/2020 – Serial Marketer #105: In a World without Facebook
- 06/24/2020 – Serial Marketer #104: 18 Tips for Building B2B Communities
- 06/17/2020 – Serial Marketer #103: You Can’t Block Black
- 06/10/2020 – Serial Marketer #102: One Word, Two Audiences
- 06/03/2020 – Serial Marketer #101: Black Lives Matter
- 05/27/2020 – Serial Marketer #100: Get the New Berky’s Marketing English Ebook
- 05/20/2020 – Serial Marketer #99: That Peeving Pikachu
- 05/13/2020 – Serial Marketer #98: Inspiration When You Yeast Expect It
- 05/06/2020 – Serial Marketer #97: A Grand Milestone for Serial Marketers
- 04/29/2020 – Serial Marketer #96: 31 Days of TestiMAYnials
- 04/22/2020 – Serial Marketer #95: Divergent Thinkers Needed (not Wanted)
- 04/15/2020 – Serial Marketer #94: How to Build Online Communities
- 04/08/2020 – Serial Marketer #93: The Very Model of a WFH Professional
- 04/01/2020 – Serial Marketer #92: Letting Go of Defeat
- 03/25/2020 – Serial Marketer #91: Here to Serve You During COVID-19
- 03/18/2020 – Serial Marketer #90: Breathe
- 03/09/2020 – Serial Marketer #89 (special edition): South Bye
- 03/04/2020 – Serial Marketer #88: The Art of Non-Transactionalism
- 02/26/2020 – Serial Marketer #87: Dushi-est Newsletter Ever
- 02/12/2020 – Serial Marketer #86: Nothing Lost in Translation
- 02/05/2020 – Serial Marketer #LXXXV: Make (Super Bowl) Ads Great Again
- 01/29/2020 – Serial Marketer #84: Berky’s Marketing English (vol. 1)
- 01/22/2020 – Surfing on a Blockchain Couch-Island: Serial Marketer #83
- 01/15/2020 – Serial Marketer #82: Fear of Missing Tacos, Rocks, and Mike
- 01/08/2020 – Serial Marketer #81: No More Streaking at CES
2019
- 12/16/2019 – Serial Marketer #80: The Best Books of 2019
- 12/11/2019 – Serial Marketer #79: Let’s Not Talk about Sex, Brands
- 12/4/2019 – You’re a Vendor, not a Partner
Issue 77 (11/26/19): Insert Something to Thank Here
Issue 76 (11/20/19): Inside the Disruption Mindset
Issue 75 (11/13/19): Why There’s No Fizz in the Bizz
Issue 74 (11/6/19): Four Words to Replace “Hope All’s Well”
Issue 73 (10/30/19): The Literal View from 14,500 Feet
Issue 72 (10/23/19): A Real-Life Social Media Fairytale
Issue 71 (10/16/19): Retreat to Move Forward
Issue 70 (10/8/19): Jeff Bezos – ‘Culture is Kol Nidre’
Issue 69 (10/2/19): A Resolution for More New Years
Issue 68 (9/25/19): Marketing and Sales Made Simple
Issue 67 (9/18/19): Nobody Comes Here; It’s Too Crowded
Issue 66 (9/10/19): Memoirs of a Mountain Mad Man
Issue 65 (8/21/19): The Weakness of Week Camps
Issue 64 (8/14/19): Acing Intros and Croissants at 8am
Issue 63 (8/7/19): Will Apps Save Us from Phones?
Issue 62 (7/31/19): How to Cure Your Phone Addiction in 10 Easy Steps
Issue 61 (7/24/19): The Magical Unicorns of Consulting
Issue 60 (7/17/19): Alexa, What Are Your Favorite Brands?
Issue 59 (7/10/19): Happy 1st Birthday, Serial Marketers
Issue 58 (7/2/19): Happy Dependence Day
Issue 57 (6/26/19): What are Facebook’s Priorities?
Issue 56 (6/19/19): Secrets of a Secret Dinner
Issue 55 (6/12/19): The Influencer Jerk Store Called
Issue 54 (6/5/19): The Influence Paradox
Issue 53 (5/29/19): Reading Dessert First
Issue 52 (5/22/19): Humanity 2.0
Issue 51 (5/15/19): Then I Hid Facebook / Now I’m a Deleter
Issue 50 (5/8/19): The Golden Issue Spoiler Spectacular
Issue 49 (5/1/19): Deleting without Disappearing
Issue 48 (4/24/19): Why All Conferences Should Turn Inside Out
Issue 47 (4/17/19): Our Lady Immortal
Issue 46 (4/10/19): Learning to Swim (but I Ain’t Got Waterwings)
Issue 45 (4/3/19): Notecards from the Edge
Issue 44 (3/27/19): Name Your Destiny
Issue 43 (3/20/19): What We Learned at SXSW 2019
Issue 42 (3/13/19): Life, the Universe, and SXSW
Issue 41 (3/6/19): Meet Me in the Middle
Issue 40 (2/27/19): From Roulette to Blackjack
Issue 39 (2/20/19): Dentists vs. Banks
Issue 38 (2/13/19): What Does Offline Mean to You?
Issue 37 (1/16/19): What Really Mattered at CES 2019
Issue 36 (1/9/19): The 5G, 8K, Voice-Powered CES 2019
Issue 35 (1/2/19): Consistency Resolved
2018
Issue 34 (12/19/18): What You Learned in 2018, Part 2
Issue 33 (12/12/18): What You Learned in 2018, Part 1
Issue 32 (12/5/18): Back to the Future of Marketing
Issue 31 (11/28/18): Got TBD?
Issue 30 (11/21/18): Serially Thankful
Issue 29 (11/14/18): It’s a Blockchain Party (BYOB)
Issue 28 (11/7/18): All Hail the Brand Dinosaurs
Issue 27 (10/31/18): 2008 vs. 2018 – A Tech Odyssey
Issue 26 (10/24/18): 40 Lessons on my 40th Birthday
Issue 25 (10/17/18): Our Phones Won’t Save Us… From Phones
Issue 24: (10/10/18): Want 100+ Tech Recommendations?
Issue 23 (10/3/18): Ad Week Needs Fewer Speakers, More Listeners
Issue 22 (9/26/18): New Ideas for Networking
Issue 21 (9/19/18): The 16 Types of Marketers
Issue 20 (9/12/18): Networking not Working
Issue 19 (9/5/18): Angels in the Catacombs
Issue 18 (8/29/18): Summer Cleaning
Issue 17 (8/22/18): The Tortoise Wins Again
Issue 16 (8/15/18): Beware of Bot
Issue 15 (8/8/18): Less Sporadic, More Jobs and Links
Issue 14 (7/8/18): Learn. Try. Share.
Issue 13 (3/15/18): Back to Reality
Issue 12 (3/20/18): The End of the Influence
Issue 11 (1/24/18): Playing the Long Game
2017
Issue 10 (12/1/17): Creative Passion and Disaffection
Issue 9 (11/2,/17): Once around the Blockchain
Issue 8 (10/3/17): Making Something of Yourself
Issue 7 (8/17/17): Embracing Nothingness
Issue 6 (7/13/17): The Rebirth of Advertising
Issue 5 (3/29/17): It’s All Topo Chico
Issue 4 (2/7/17): Putting the “Sporadic” Back in “Sporadic”
2016
Issue 3 (11/29/16): Election, What Election?
Issue 2 (10/25/16): Just Keep Writing
Issue 1 (9/27/16): Bot or Not
Contact
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